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Graphic Design 1: Core Concepts

I needed a course to fit around my life and OCA provides just that
Level:
1 (HE4)
Credits:
40
Length:
12 months approx.
8hrs per week
Cost:
£625
payment options

Course Overview

Course Sample
(Adobe PDF Format)

Elective Option for BA Hons Creative Arts

The course provides a practical and contextual introduction to the visual language, practices and processes of graphic design. You will develop an understanding of the basic visual language of graphic design, including typography, composition and layout through predominantly paper-based graphic design practices, such as poster design, page layout and logo design using both hand-rendered and computer techniques. You will explore creative problem solving, research as well as the processes for generating ideas. Central to the course is the development of an appreciation of the historical and contemporary contexts of design. You will do a range of practical assignments that pose real graphic design problems that require both visual flare and effective communication.



Software requirements

Students enrolling will need to make use of design software while doing this course. Ideally students will have access to Desk Top Publishing software, Illustrator and Photoshop. OCA advises students to buy the software once enrolled on the course in order to make substantial savings that will offset the cost of the course. Click the following link to see an £800 plus saving on the cost of the software. Software4Students.co.uk

What is graphic design and how do you do it?
  • An overview of graphic design practices its scope
  • Creative problem solving and developing design ideas
  • Visualising ideas - drawing, thumbnails and hand rendering
  • Visual language – researching other designers
  • The design and communication process

Typography & typesetting
  • The fundamentals of typography and legibility
  • Typesetting (leading, kerning, formatting, line length, etc)
  • Hierarchy of type, components of a typeface, choosing a typeface, composition & page layout
  • Introduction to InDesign & other DTP software

Creative Typography: the visual word
  • Typography as a creative practice, introduction to logo design

Visual dynamics – composition, colour, layout
  • Metaphor and meaning, combining visual elements within typography
  • Developing expressive typography, research into typographers, logos vernacular type, signage
  • Creating a typeface, hand-rendering type

Introduction to Illustrator / Photoshop
  • Dealing with a brief from a client
  • Synthesis of previous assignments in a large project
  • Tackling a brief, analysing what a client requires, project management
  • Following a design process, generating ideas, concepts and evaluating their effectiveness
  • The role of visual research, developing a rationale and critiquing the work
  • More computer skills

  • Demonstrate an ability to select, test and evaluate creative problem solving processes
  • Use the basic visual language of graphic design, appreciating the demands of both form and function
  • Develop typographical ideas into visual outcomes, taking into account their historical and cultural contexts
  • Generate creative ideas and visual outcomes in response to a chosen brief

21 projects and five assignments. Students also maintain a learning log.



Related information
Assessment and how to get qualified booklet